In my work helping organizations develop and promote their online engagement strategies, one of the most common questions I am asked is “what do I say?” For those of us who actively work in the world of social and digital media, finding things to say isn’t always hard. But for many organizations, being able to Tweet, post updates and blog their thoughts can be challenging — even if they have effectively outlined their key messages and goals. Talking about one’s work doesn’t always come naturally. We don’t want to sound like a braggart or overwhelm our followers with irrelevant posts. Continue reading
Tag Archives for social media strategies
Being on Social Media is Only as Important as What You’re Saying
As a social media strategist and marketing consultant I often have to defend the merits of social media. At first glimpse, those who are unfamiliar with the medium are put off by Tweets that talk about what someone ate for breakfast or Facebook updates with photos of kids and pets. Why should they join in and how can it help them develop their brand? While I am guilty of posting too many photos of my dog on Facebook and have tweeted the occasional nom nom nom post about my food, overall I maintain that Twitter and Facebook, among others, are great for sharing news and information, which can lead to brand authority and recognition. I read three online newspapers a day and there is still information gleaned from Twitter that I would have otherwise missed. I love it when I am able to identify new categories and tags for a client’s product based off the Pin boards that customers have created on Pinterest. And still, there are times, when even I get a little annoyed that some social media platforms are being used as an external instant messenger. Social media is about being social and creating conversations around topics and interests are welcome, but when it becomes an inside joke, it can become a bit awkward for the rest of us. Continue reading
Great Customer Experience Comes First
I work with a variety of companies — big, small, retail, non-profit — but regardless of who their audience is, they all have a responsibility to deliver a customer experience that not only meets the needs of the community, but aims to exceed it by listening and responding accordingly. That’s where I come in. In addition to lending an extra set of ears and eyes to monitor what their community is saying about them and their experiences, I consult about how best to follow up and address concerns or negative comments expressed online (or off). Continue reading
