In October, one of my clients and I presented at LavaCon, a digital media strategies conference in Portland. Mary Beall Adler, CEO and owner of the Georgetown Bagelry – one of my first clients -presented a case study about how her bagel shop – a fixture of the DC area – leveraged her amazing community of customers to streamline business processes and increase revenue.
Mary and I began working together in 2010. Together, our passion for community building and creative approaches to business and leadership helped the bagelry grow in new ways.
Social media has always played a strong role in Mary’s business. Once we were able to build a consistent framework so that it could be maintained and managed, we began to strategize about how we can streamline many of the business processes that plagued the bagelry.
I don’t know much about running a bagel shop, but it was definitely clear that there were ways that we could make things run more efficiently. Mary, because she lives and breathes bagels and the shop, knows these processes inside and out and is always looking to improve them.
By outlining the problems we wanted to solve, we were able to improve online [and in-store] revenue considerably.