LAVACON _Georgetown Bagelry 1

What Can a Bagel Shop Teach Us About the Community Experience?

Posted on Leave a commentPosted in Community Management, Conferences, marketing, Small Business, Strategies

In October, one of my clients and I presented at LavaCon, a digital media strategies conference in Portland. Mary Beall Adler, CEO and owner of the Georgetown Bagelry – one of my first clients -presented a case study about how her bagel shop – a fixture of the DC area – leveraged her amazing community […]

via Palmer's Planners

Invest in Social Media Success

Posted on Leave a commentPosted in Community Management, marketing, Small Business, Strategies

It’s been predicted that business leaders will increase their social media budgets in 2014. As organic reach declines across Facebook and Twitter, it’s inevitable that companies will be forced to pay to promote their posts to a wider audience. And while mobile advertising and traditional display advertising will also eat up a sizable portion of […]