It’s Not About Social Media; It’s About the Strategy

I may call myself a social media strategist, but I’m actually an investigator, an explorer, and a mad scientist. Most clients come to me for help with their social media, but to even get to the point where we can successfully implement a social media strategy, there is so much we have to learn about the company, its community and content.

via wikimedia commons

via wikimedia commons

It’s not unusual for a company to have a subjective perspective about its audience or about the types of content used to engage them. Small business owners may claim that “Twitter isn’t working” for them or that they “can’t get Facebook” to drive sales or traffic. While it can be frustrating, having trouble connecting social media to your business outcomes rarely is the fault of social media; rather it’s the strategy (or lack of one, as it may be) that isn’t working.

Continue reading

Client Spotlight: Georgetown Bagelry

The Georgetown Bagelry and I have worked together since 2010. In fact, the Bagelry’s owner, Mary Beall Adler was one of my first clients. In our work together, Mary and I have strived to harness the amazing power and spirit of her store’s community so we can provide the best customer experience online and in-store.

Mary and her amazing team of artisan bagel makers make it so easy for someone like me (a social media strategist) to show off her strengths. Their dedication to services extends easily beyond delivering the perfect bagel (which they’re always evolving) to create a holistic and valuable community experience. Whether you’re following the bagelry on  social media or walking into the store, you can feel the positive energy flow — you can’t help but smile!

Continue reading

Invest in Social Media Success

via Palmer's Planners

via Palmer’s Planners, http://www.etsy.com/shop/kspalmer

It’s been predicted that business leaders will increase their social media budgets in 2014. As organic reach declines across Facebook and Twitter, it’s inevitable that companies will be forced to pay to promote their posts to a wider audience. And while mobile advertising and traditional display advertising will also eat up a sizable portion of budgets, that’s not the only way social media management will cost more this year.

Continue reading