In October, one of my clients and I presented at LavaCon, a digital media strategies conference in Portland. Mary Beall Adler, CEO and owner of the Georgetown Bagelry – one of my first clients -presented a case study about how her bagel shop – a fixture of the DC area – leveraged her amazing community […]
I may call myself a social media strategist, but I’m actually an investigator, an explorer, and a mad scientist. Most clients come to me for help with their social media, but to even get to the point where we can successfully implement a social media strategy, there is so much we have to learn about […]
My friends and family know that I am obsessed with the Olympics — or any world sporting event, really. Be it the World Cup, the Tour de France, or even the World Series (which I realize isn’t really global), I will lovingly dedicate time to watch the coverage and learn about the athletes. This year […]
Before I started my own business, I was frustrated with the way things worked. Upper management made decisions without truly understanding how new technologies worked. There was no strategy in place. People reacted instead of being proactive. I read every book, watched every TED talk and attended every conference I could to help me see […]
Have you heard the one about the messy barber? It’s brain teaser that I learned growing up and it’s remained one of my favorites.
One of my favorite things about self-employment is connecting with others who have decided to build their own businesses. It’s spectacular when talented, creative and ambitious individuals decide they are brave enough to embark on a new journey. A year or so ago, a former colleague of mine started a blog highlighting her love of […]
There’s great debate about what makes a company or organization great. Is it the leadership or the Esprit de corps? In an era of the empowered employee, where innovation can result from just about anywhere within a company and collaborative work initiatives help to break down knowledge silos, they way workers are treated can be […]