A few weeks ago, I was invited as a guest on the Creative Marketing Zone’s podcast, hosted by Eric Koch. I spoke about how to improve your online presence and the elements that help to make brands more human. Since then, I’ve been thinking about what it means to be human — and not just […]
I am very excited to be teaching two social media marketing workshops this summer at Betamore, a coworking space, incubator and campus for technology and entrepreneurship in Baltimore, MD.
In its June issue, which sought to understand “what makes Millennials tick?” RetailerNow magazine published an article I wrote about Connecting with Social Shoppers.
Successful companies put their customers first. However, when it comes to managing customer relationships, many companies fall behind. Failing to invest in the customer experience can drastically impact how people regard your brand. From websites and social media, across touch points and transactions, the customer experience can be a lot to manage. How do you put […]
When I say Big Data, you say “Enough.” It’s true, big data has become an overused buzz word. And so when I received a copy of Lisa Arthur’s new book, Big Data Marketing: Engage Your Customers More Effectively and Drive Value, I expected more of the same. But I was pleasantly surprised. Instead of a […]
Have you heard the one about the messy barber? It’s brain teaser that I learned growing up and it’s remained one of my favorites.
Three years ago today, I quit my job. I didn’t set out to be my own boss — it happened quite organically. Upon my departure I sent out an All-Points Bulletin to my friends and colleagues asking them to be on the look out for new opportunities. Within the week, I heard from a few […]