The Problem With Goals

Posted Leave a commentPosted in marketing, Strategies

When I work with small businesses, the subject of goals is bound to come up. To understand what a company is working towards helps to drive strategies at play. As helpful as goals are, having a plan of action is better. Companies who have goals set in stone can’t be agile. And agility is the […]

Great Customer Experience Comes First

Posted 1 CommentPosted in Community Management

I work with a variety of companies — big, small, retail, non-profit — but regardless of who their audience is, they all have a responsibility to deliver a customer experience that not only meets the needs of the community, but aims to exceed it by listening and responding accordingly. That’s where I come in. In […]

Proud to Be Type B

Posted 2 CommentsPosted in Strategies

My name is Marisa and I am Type B. Though, I am not ashamed of this, in many entrepreneurial circles it’s an unpopular declaration to make. If you read enough entrepreneurial blogs, it seems that to run a successful business you must be a perfectionist or micro-manager. I am not this, which isn’t to say […]