With so many best practices to implement, it’s easy to get overwhelmed and lose focus on your goals. Here are five key ways that you can leverage social media to help you jumpstart your marketing efforts.
Design and Content go together like peanut butter and jelly, Hall & Oates, or smartphones and selfies. It’s hard to have one without the other — and be successful.
Successful companies put their customers first. However, when it comes to managing customer relationships, many companies fall behind. Failing to invest in the customer experience can drastically impact how people regard your brand. From websites and social media, across touch points and transactions, the customer experience can be a lot to manage. How do you put […]
In October, one of my clients and I presented at LavaCon, a digital media strategies conference in Portland. Mary Beall Adler, CEO and owner of the Georgetown Bagelry – one of my first clients -presented a case study about how her bagel shop – a fixture of the DC area – leveraged her amazing community […]
It’s September — a time when students and teachers head back to school. I love the start of a new school year, but alas as a business owner, I don’t always get to start fresh after a summer respite. As such, I’ve come to divide my calendar year into two parts — part 1 and […]
When I say Big Data, you say “Enough.” It’s true, big data has become an overused buzz word. And so when I received a copy of Lisa Arthur’s new book, Big Data Marketing: Engage Your Customers More Effectively and Drive Value, I expected more of the same. But I was pleasantly surprised. Instead of a […]
I may call myself a social media strategist, but I’m actually an investigator, an explorer, and a mad scientist. Most clients come to me for help with their social media, but to even get to the point where we can successfully implement a social media strategy, there is so much we have to learn about […]
The Georgetown Bagelry and I have worked together since 2010. In fact, the Bagelry’s owner, Mary Beall Adler was one of my first clients. In our work together, Mary and I have strived to harness the amazing power and spirit of her store’s community so we can provide the best customer experience online and in-store. […]
It’s been predicted that business leaders will increase their social media budgets in 2014. As organic reach declines across Facebook and Twitter, it’s inevitable that companies will be forced to pay to promote their posts to a wider audience. And while mobile advertising and traditional display advertising will also eat up a sizable portion of […]
It’s never easy to say goodbye. Yet, sometimes moving on can mean exploring new opportunities and throwing yourself fully into an on-going adventure. At the end of year, I’ll be leaving CMSWire to do just that. It’s strange how a serendipitous act can open up a world of possibilities. My journey to CMSWire began so […]