Good marketing and outreach doesn’t come from social media alone. It starts with a cohesive, comprehensive workflow in which everyone involved knows what happens next.
No one believes your brochures, banner ads or billboards. What people trust are words straight from your customers’ mouths.
There are so many examples of how social media contributed to 2016’s dumpster fire. In 2017, let’s find our social media spark.
Each year, The Strategic Peacock makes an effort to donate services to local organizations who may not be able to invest in professional online media services. There are so many wonderful, local organizations working hard to make a difference and because they put 100% of their resources into helping their communities, there’s not always enough left to […]
On Wednesday, October 23 The Strategic Peacock presented at the LavaCon Conference on Digital Media and Content Strategies in Portland, OR. It was so much fun to talk about why content marketing strategies need a strong listening culture, as well as to learn from others at the conference. I also enjoyed spending time exploring Portland. […]
Every January I teach an 8-week class about social media marketing to students enrolled in a graduate program at the Maryland Institute College of Art. The program, dedicated to the Business of Art & Design, is designed to help artists build the framework of their business. Though the course is titled “social media marketing” the […]