Invest in Social Media Success

Posted Leave a commentPosted in Community Management, marketing, Small Business, Strategies

It’s been predicted that business leaders will increase their social media budgets in 2014. As organic reach declines across Facebook and Twitter, it’s inevitable that companies will be forced to pay to promote their posts to a wider audience. And while mobile advertising and traditional display advertising will also eat up a sizable portion of […]

Power Struggle

Posted 2 CommentsPosted in Community Management, Small Business

Over the weekend, the DC area experienced a wide-spread blackout as the result of a Derecho that hit the area Friday night. Many in the area lost power for a substantial amount of time. Losing power is an inconvenience, but in July it’s much more than that as temperatures linger in the 100s. The loss […]

Great Customer Experience Comes First

Posted 1 CommentPosted in Community Management

I work with a variety of companies — big, small, retail, non-profit — but regardless of who their audience is, they all have a responsibility to deliver a customer experience that not only meets the needs of the community, but aims to exceed it by listening and responding accordingly. That’s where I come in. In […]