The other day I was a guest speaker at a meeting of the National Association of Professional Women’s Fairfax County chapter. I was there to discuss the role of the community manager. Though we were in a private room in Bertucci’s restaurant, I had to speak over the din of the lunchtime crowd to a group of self-employed women covering a wide variety of industries and skills sets. It was safe to assume that while most were active in social media in one way or another, they all found it to be a chore and perceived it as something they had to do in order to stay relevant in the marketplace. Continue reading →