It’s been predicted that business leaders will increase their social media budgets in 2014. As organic reach declines across Facebook and Twitter, it’s inevitable that companies will be forced to pay to promote their posts to a wider audience. And while mobile advertising and traditional display advertising will also eat up a sizable portion of […]
There’s great debate about what makes a company or organization great. Is it the leadership or the Esprit de corps? In an era of the empowered employee, where innovation can result from just about anywhere within a company and collaborative work initiatives help to break down knowledge silos, they way workers are treated can be […]
My name is Marisa and I am Type B. Though, I am not ashamed of this, in many entrepreneurial circles it’s an unpopular declaration to make. If you read enough entrepreneurial blogs, it seems that to run a successful business you must be a perfectionist or micro-manager. I am not this, which isn’t to say […]
Today it’s official. I left my attorney’s office having signed the official corporate documents turning Marisa Peacock into The Strategic Peacock, LLC. What does this mean, exactly? It means that after a year and a half of being a full-time social media strategist and marketing consultant, I am growing into something bigger than myself.
As a consultant it’s very easy to assume that your advice and expertise will be welcomed with open arms. From time to time you’re reminded that this isn’t always the case. Companies may hire you for your expertise, but they may only want you to tell them what they already know — not what they […]
I’ve been working since I was 15. For more than half my life I’ve had the privilege of working for others in a variety of organizations. Each job has taught me different life skills as well as those which have contributed to my overall skill set as a marketer and strategist. While each manager, director […]
Working from home affords me the luxury of doing laundry, dishes, cleaning, walking the dog, and watching tv during the day. While some may discourage multi-tasking, I embrace it. I’ve found that having the freedom to do what I want when I want to makes me more focused. It also provides me many opportunities to […]
As we look ahead to the new year, it’s hard not to get lost in predictions and retrospects. For many small businesses, the goal is simply to maintain rather than evolve. However, I strongly encourage all companies, big and small, to pick one thing to learn more about, or grow, or implement in 2011. Whether […]