strategies & resources

As a senior reporter for CMSWire, Marisa covers a plethora of topics related to web engagement, social media, content strategy and mobile applications. The following represents a sample of the articles she has written. Please browse, click, and read at your leisure.

Content Strategy
 Community Management
A Look Back at Content Strategy in 2011
Give your Multi-Channel Content Insight
Can a Social Writing Application Optimize Web Content?
How to Harvest a Strategic Enterprise Content Strategy
The Psychology of Sharing Reveals Motivations, Personas
Putting Lessons Learned from Content Curation to Work in the Enterprise		 The Community Manager’s Toolbox: Managing Visual Content
A Cultural Anthropologist’s View of Community Management
The Bro Code: Manage Twitter in Real Time With SocialBro
The Role of the Community Manager
What’s the Difference? Community Manager vs. Social Media Manager
Enterprise 2.0: 5 Tools to Manage Your Community
Customer Experience (CXM)
 Social Media Marketing
Influence, Incentives, Investment: Elements of the Consumer Experience on Social Media
73% of Consumers Wooed By Superior Customer Experience
The Power of In-Person Collaboration, Downfall of Conversation
Getting Your Employee to Care About Customer Experience
Great Service Design Benefits Customers, Companies		 Social Media Marketing 101: Brand Management
Social Media Marketing 101: Brand Management
Social Media Marketing 101: Content, Context, Curation
What Consumers Expect From Companies on Social Media
Social Media Marketers Search for Answers to Age-Old Questions
Forget Everything You Know About Measuring Digital Influence