Comments for The Strategic Peacock

Comment on Overcoming Fear, Excuses for Social Media Engagement by Mariele

Mariele — Sat, 10 Mar 2012 12:56:09 +0000

Most small businesses are aware that they can use Social Media for imnpacgniag & branding their company. Using social medianetworks like Twitter,LinkedIn or Facebook can actually allow us to do that. Each time that we engage a potential customer onone of these social media networks we’re exposing our small business to thousands of other possible connections through thefriends and or followers of the person we engage.One social media network that can be beneficial to small businesses isFacebook.We can share product information, company information, and any specials we may be running currently. The informationbeing provided will allow the customers to create a great connection with our small business’ brand.Thus,Social mediaprovides potential access to an audience of millions at the touch of a button.

Comment on Social Slam 2012 by Kundan

Kundan — Sat, 10 Mar 2012 09:19:52 +0000

I think social media is a grand meeeripxnt, the results of which are still to be determined. In this age of its all about me , job preservation,risk averse, apathy etc., I am having a difficult time seeing that we are going to have this magical sharing and collaboration suddenly appear. Most corporations are slow to change in engaging with their current employees, changing the way they hire people, gaining a sense of urgency, upgrading the quality of their organizations, instituting training and mentoring programs. Everyone seems to be pursing passive candidates passively. This is demonstrated in a recent report that showed 70%$ of the people in a survey preferring email communication rather that telephone or voice mail. In the technology segment,it has been stated that 92% of the engineering community does not engage in twitter because of the premise- follow me . Facebook and twitter are not available in China. Direct email marketing resulted in 99% of the business driven to websites and brick and mortar facilities during the last holiday season. Do you honestly think that average performers are going to refer quality individuals to their employers when job loss is an issue in today’s society? We live in an attention deficit society where if our needs are not instantly being met, we move on to other issues. With reports of passive candidates not be contacted by companies and terrible follow up during and after the interview process, people are dis-engaging rather than embracing this process. I have seen more reports of failure than success in this meeeripxnt. Where is the pro activity and sense of urgency needed to become all we can be? Have we become content with mediocrity? The question becomes, will the continued investment and interest in social media pay dividends before the effects of the hype wear off?

Comment on Social Slam 2012 by Sabine

Sabine — Sat, 10 Mar 2012 01:14:56 +0000

Raghav, this is the best explanation of Social Media Recruiting I have seen since it bmeace a recognized concept in the last 3 years or so BRAVO!The Gallop research proving that Customer Engagement (Prospect Engagement )drives Social Engagement (sharing of Employment Brand/Candidate Experience )is ground breaking and I could feel the earth quaking under my feet as I read it. The promise of online “Prospect” Engagement for careers will be realized when we emulate the interactions we experience in real life (Howard is spot-on, its “human speak”). People attend industry events to primarily enhance their careers by developing peer/mentor relationships. If companies provided similar Engagement Experiences online, they could attract a group of prospects they wouldn’t get from any other source. (If this seems like too much work its not reach out and I’ll show you…)A “real” Talent Community should be a group with similar functional backgrounds who see value in networking with employees of a specific company for possible career advancement. Masking the “ Job Agent” in your ATS as a Talent Community and blasting job ads to this database isn’t. Used as a job ad tool as Raghav so aptly stated is merely Talent Community spam!