Have you heard the one about the messy barber? It’s brain teaser that I learned growing up and it’s remained one of my favorites.
In my work helping organizations develop and promote their online engagement strategies, one of the most common questions I am asked is “what do I say?” For those of us who actively work in the world of social and digital media, finding things to say isn’t always hard. But for many organizations, being able to […]
One of my favorite things about self-employment is connecting with others who have decided to build their own businesses. It’s spectacular when talented, creative and ambitious individuals decide they are brave enough to embark on a new journey. A year or so ago, a former colleague of mine started a blog highlighting her love of […]
There’s great debate about what makes a company or organization great. Is it the leadership or the Esprit de corps? In an era of the empowered employee, where innovation can result from just about anywhere within a company and collaborative work initiatives help to break down knowledge silos, they way workers are treated can be […]
As a social media strategist and marketing consultant I often have to defend the merits of social media. At first glimpse, those who are unfamiliar with the medium are put off by Tweets that talk about what someone ate for breakfast or Facebook updates with photos of kids and pets. Why should they join in […]
The other day I was a guest speaker at a meeting of the National Association of Professional Women’s Fairfax County chapter. I was there to discuss the role of the community manager. Though we were in a private room in Bertucci’s restaurant, I had to speak over the din of the lunchtime crowd to a […]
As a consultant it’s very easy to assume that your advice and expertise will be welcomed with open arms. From time to time you’re reminded that this isn’t always the case. Companies may hire you for your expertise, but they may only want you to tell them what they already know — not what they […]
Those who know me, know that I love typographic design. I love the shape of letters. The beauty of counter space. The delight of clever kerning. This weekend I revisited one of my favorite documentaries, Helevetica.
Early this week, my Twitter feed was a-buzz with talk about Quora, the online and user-generated and edited collection of questions and their answers. After browsing the site, I created an account and started answering questions. I can easily say that Quora will become a big part of my suggested marketing strategies in the year […]