In its June issue, which sought to understand “what makes Millennials tick?” RetailerNow magazine published an article I wrote about Connecting with Social Shoppers.
This June, I’m celebrating 5 years of the Strategic Peacock! Here are five lessons learned over the past 5 years.
Successful companies put their customers first. However, when it comes to managing customer relationships, many companies fall behind. Failing to invest in the customer experience can drastically impact how people regard your brand. From websites and social media, across touch points and transactions, the customer experience can be a lot to manage. How do you put […]
Think about the last time you made a purchase. Whether it was a couch or a pair of pants, chances are you took time to research until you found what you wanted to buy. Maybe you browsed user reviews on the company’s website. Maybe you asked for feedback on Twitter or Facebook. Maybe you created […]
If you’re like any of the businesses I work with, you’ve probably experienced and encountered inactive social media followers. You know who they are! They have egg icons as their Twitter photo or they liked your page years ago but you never see them post a comment or share a story. Should you give up […]
In October, one of my clients and I presented at LavaCon, a digital media strategies conference in Portland. Mary Beall Adler, CEO and owner of the Georgetown Bagelry – one of my first clients -presented a case study about how her bagel shop – a fixture of the DC area – leveraged her amazing community […]
It’s September — a time when students and teachers head back to school. I love the start of a new school year, but alas as a business owner, I don’t always get to start fresh after a summer respite. As such, I’ve come to divide my calendar year into two parts — part 1 and […]
When I work with small businesses, the subject of goals is bound to come up. To understand what a company is working towards helps to drive strategies at play. As helpful as goals are, having a plan of action is better. Companies who have goals set in stone can’t be agile. And agility is the […]
When I attend events, it’s inevitable that I’ll acquire business cards. If I’m lucky, I’ve remembered to bring my own. As a social media strategist, I don’t always appreciate the business card, but I understand its purpose. Though I love seeing the creative designs employed, I wish there was an easier way to collect info […]
Making customers feel good is a powerful marketing experience. When I receive thank-you notes from a classroom of children after making a donation on Donors Choose, I feel amazing. When I receive a product that I backed on Kickstarter, I feel like I’m a part of something bigger. To help me feel good about the decisions I’ve […]